Abel Mezemer 3/26/23 Abel Mezemer 3/26/23

Advice To New Trainers

If I just got my personal training certification today, here's a list of things I would do to find the correct path. Before I can tell you what the "correct path" is, I first need you to understand that direction is much more important than speed. I had little success during the first year at two gyms and felt I didn't belong in this industry. I went the traditional route starting out training people one-on-one in person on the gym floor. How did I get people to train with me in the beginning?

I walked the gym floor, picking weights, engaging with people about their workouts, and offering advice to anyone who cared enough to listen. I’m not a “seller”; I’m a talker. There's a wrong way and a fitting way to approach people working out, and my first tip is if someone's wearing headphones, give them a nod if their form is good and keep walking if it's not. No one wants to be told they're doing something wrong in the gym, especially men, so approach cautiously. Become friendly with the front desk people and your manager because you want to be the first person they think of when they have a potential client who needs a trainer.

Second, read and watch everything. You can learn from trainers who are at the top of your industry, and you can learn from your peers who make mistakes or lack enthusiasm. I've overheard trainers talking about themselves or complaining about their boss. Your client is paying you money to help them reach their goals, not to be your therapist. Be someone other than the trainer who builds your business on their personality or marketing. You'll get more business through referrals if you're good at what you do and treat your people well. Every day for the first few years, I learned something from trainers online, especially on YouTube. One reason this helped out is I could hear how to explain complicated concepts in a simplified way. I want you to know that knowing your audience will take you further in communication than showing your knowledge, like reading from a textbook.

This leads to my third point; who you know matters more than what you know. I was in a fortunate position to meet someone who changed my trajectory. I used to watch the breakfast club interviews, and one day, I saw one with Gary V (I can’t find that video, sorry). He mentioned his trainer leaving him, and my first thought was, "why would you leave this cash cow?" So I looked up Mike Vacanti and consumed EVERYthing he put out. One day while meeting with my manager at NYSC, I saw Mike walk in. A little starstruck, I told my manager I needed a moment. I approached him and introduced myself, telling him how I found him and how much his content changed my life. Every time he came in, we spoke, and the conversations grew longer until, one day, he asked if there was anything he could do to help me out. That led to me meeting my current boss, Kevin. Through the years of working for Kevin and knowing Mike, I've come to meet a few fitness coaches that I respect.

My fourth point is to try everything you can and experiment. I thought the only way you could be a trainer was to do one-on-one sessions with clients in person. Then I came to Structure Personal Fitness and learned a new model, semi-private training. With semi-private training, I train anywhere from 1-6 people at a time. What I love most about it is the community aspect. SPF had two locations, and I trained an older population who needed modifications at one location. At the other location, I trained a younger population who needed to slow things down and unlearn what they saw on social media. Over the years, I learned how to teach fitness classes with large groups of people, CrossFit, online fitness coaching, nutrition coaching, and last but not least, virtual training when the pandemic happened. Because of the semi-private training model, I learned faster than I did and as much. It saved my career and life all because I was in the right place at the right time, put myself out there, took chances, and said yes to everything.,

My fifth point is to use social media to your advantage. I copied what I saw others doing and made it my own. You can reach more people with a single post, and what will separate you from everyone else is your energy and point of view. You have to think long-term because if you focus on the day-to-day, you'll get frustrated because things aren't moving quickly. Think about how often you've had someone ask you, "how long will it take to see results?" It depends. How consistent are you? Are you making the right choices? Everything takes time. The bigger the dream, the longer it'll take. Everything that glitters isn’t gold, so don’t make the mistake of trying to achieve what someone else has and calling that your dream.

Here’s a list of who and what has helped me thus far: